AMI Plus - All New Sreaming Platform

Overview

AMI (Accessible Media INC.) a Canadian broadcasting company of in-house televsion and radio has been stuck in the era of cable services and wanted to transition into an all new digital ecosystem consisting of a streaming website, mobile app and new corporate website.

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The Challanges Along the Way

Catering primarily to blind and partially sighted audiences still with a strong focus on pan disabilities, the goal was to create a modern yet fully accessible service for users of all abilities on both web and mobile platforms.

With the help of Fable, we were able to conduct thorough user tests to pinpoint different issues across many different design concepts.

Iteration After Iteration

  • First Mockup

  • First Iteration Idea

  • Enhanced Search Functionality

  • Vertical Layout Design

  • Dark and Light Theme Testing

One Size Does Not Fit All

During user interviews it became apparent that while some users may prefer one idea, style or functional solution not every person will feel the same. Finding a balance was key in creating a striking yet simplistic design. Many considerations included the following.

  • Text color on a dark or bright background

  • Removing carousels or moving images

  • Crisp text and visuals at up to a 400x zoom

  • Horizontal VS vertical layouts

  • Text and picture alignment

  • Contrast and colour choice

  • State changes including hover actions

  • Visual symmetry

  • Alternate text options and full Voice Over functionality

  • Customization ability