AskMerck Rebuild
Role: Create a UX audit to address usability needs, functionality issues and accessibility concerns to better understand how to develop effective user journeys. Break down design problems in order to rebuild each page based on client and user needs. Build mockups to present solutions on the new redesign.
Overview
CHALLANGE
AskMerck wanted to better utilize its resources, services and tools by creating a functional and easy to navigate website. The current website suffers from undefined sections, confusing menuing, complex form pages and poor readability which all contribute to the website drop off rates per page or activity.
GOALS
Improve user drop off rates
Simplify tasks that were made needlessly complex
Improve navigation and menuing
Create a system that allowed for quick access to all resources
Turn boring SOP documents into dynamic onboarding experience
PURPOSE
AskMerck is a powerful tool for healthcare professionals to seek the informational resources they need on treatments and best practices. AskMerck provides products and information on new ways to seek and administer treatments to patients. The website aims to transform into a content hub for educational modules, videos, monographs, and one-on-one calls.
Audit Highlights
Along with prior user analytics and feedback provided, I created an audit presentation to address information architecture issues and usability concerns. I addressed issues and broke them into sections that could be solved through different design ideas and solutions.
Information Architecture
User Flows
Shortened more concise user flows that would help solve user drop off rates when trying to accomplish 3 different tasks, scheduling a call, submitting a claim, accessing informational videos.
Mockups Overview
Initial mockups of AskMerck homepage along with the 2 most important CTA options and landing pages revised. Revised menuing, features and partitions in design readability.
Designing SOP PDF documents into an interactive website used to create more engaging onboarding experiences that track progress and allow easier access to important resources within modules.