Lokafy — Ryan Yu

Lokafy Branding

Role: Conduct primary user research to address usability and functionality concerns to better understand how to develop effective user journeys. Break down business problems in order to design effective landing pages and onboarding experiences for user needs. Build mockups to present solutions on the new redesign.

Overview

CHALLANGE

The main challenge of this project was to create a strategy to find, connect and onboard quality candidates willing to be a part of the lokafy team. Finding locals with rich culture, skills and knowledge to increase brand image and reputability when connecting to forigen travelers.

GOALS

Better understand users
Research competitors
Build a business strategy
Build effective onboarding experiences

PURPOSE

Lokafy wants to adapt their business model in response to the stay at home movement in order to attract new partners and clients. Creating new avenues for content creators to work collaboratively and build networks.

The first challenge was to create an email marketing template to reach out to potential clients in a way that felt personal, organic and most importantly not a scam. We needed to create a need or value proposition in joining the company. The main focus on creating value for our clients was to contact smaller influencers in collaboration to build their following, business or audience by being a part of the project. Allowing the influencers to make money and do what they love while Lokafy handles all the backend heavy lifting.

Competitor Analysis

Superpeer: With a stylish website and a strong consumer base, Superpeer was the biggest competitor at the time that followed a similar business model to Lokafy. As lokafy was transitioning to online only platforms the challenge was to create a business model that would support their original values with restrictions in place due to Covid-19. Creating a video call system that would still serve to connect locals with travelers.